Web Design

UX/UI

Information Architecture

MLT20 Conference

A digital home for Management Leadership for Tomorrow's 20th Anniversary National Conference, bringing programming, speakers, sponsors, registration, and attendee resources into one experience.

CLIENT

MLT

YEAR

April 2026

TIMELINE

1 Week

CHALLENGE

CHALLENGE

MLT needed a dedicated digital home for its 20th Anniversary National Conference to support registration and keep attendees informed as the event continued to evolve. I stepped into the website initiative with one week to turn conference requirements, content, and branding into a launch-ready experience.

OBJECTIVES

OBJECTIVES

Build a conference experience that could:

  • Make registration and key event information easy to find

  • Organize growing content across 10+ pages

  • Adapt as speakers, sponsors, and event details changed

  • Give the MLT team a site they could continue updating

IMPACT

IMPACT

Launched the MLT20 website in one week and continued refining it throughout the campaign. After launch, registrations sustained 20%+ week-over-week growth, and the conference ultimately reached 1,600+ registrants nationwide.